Stephen Spencer + Associates

Brand design for Stephen Spencer + Associates, retail specialist for the attractions and heritage sectors.

The Modern Agency created the brand identity for Stephen Spencer + Associates following an evolution of its focus as a business. The brand and visual language it uses therefore needed to evolve too, in order to speak directly to their audience.

In addition to creating the logo, colour palette and fonts, we looked at key messaging to include imagery and graphic styles, producing a set of brand guidelines to assist stakeholders in communicating their message clearly.

The Stephen Spencer + Associates brand is designed to be contemporary and bold, to capture the attention and imagination of the viewer. To inspire, to be relatable, and to encourage action. It is about innovation, moving forward and aspiration.

Key messaging of the brand revolves around the senses, and how a sixth sense can be developed to give one an edge in retail environments.

We went on to design exhibition stands and graphics to communicate their message to a wide audience including The Museum + Heritage Show at London Olympia, and Spring Fair at the NEC.

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"Very professional, creative, conscientious and reliable. Highly recommended whether it's a new brand or a refresh you need, or alternatively a dependable source of on-demand design.”