But, the first question that should be asked is, do you need a total transformation, or will a refresh do the job you need it to? Both options should be part of a wider marketing strategy and they also provide a golden opportunity to readdress your company’s mission and vision.
Brand refresh.
A refresh allows you to keep your brand looking fresh and relevant — if you’re involved in retail, perhaps you need to ensure you stay on trend. This could mean subtle colour changes and editing your key messaging to ensure it’s relevant. Or if you’re involved in tech, you may find that your business is evolving and adapting for new markets.
Rebranding your business.
If your company comes under new ownership or moves location, you may want to use it as an opportunity to transform your brand inside and out; a way to announce to your audience that big changes are happening. This is brand transformation.
Either way, you’ll also need to role out strategy for your rebrand, be it big or small. This should include all of your customer touchpoints and there is an art to it; it’s where your marketing strategy comes into play and this is where we can help further.
Our content calendar will allow you to make sure that your rebrand launch covers all of your marketing platforms, from press releases to social media profiles.
