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Use it or lose it.

How to get maximum return with your end of financial year marketing budget. Our Creative Director Dean Ford looks at the options.

Use it or lose it.

No one likes seeing money go to waste. As we approach the end of the financial year, many marketing departments will have some marketing budget left over.

If you don’t use it, it goes to waste. If you throw it at something just for the sake of spending it, you’re unlikely to be getting a return on your investment.

So let’s step back for a moment and consider how this end of year budget may be best put to use in order to gain maximum ROI.

Let’s get digital.

Investing in an SEO review, a PPC campaign or website update is a quick and easy spend, with a high ROI. Or how about kickstarting your idea for a mobile app or corporate video? Whether your budget is hundreds of pounds or many thousands, these are undoubtedly the quickest way to see a return for a one-off investment.

Spend now, deliver later.

If you have plans for more substantial or regular marketing in the next financial year, it will pay to use the sum as an advance for projects to be delivered later. In fact, this can often be a good bargaining point to secure a great rate from your marketing agency or digital agency. So if you’re considering a new website, marketing collateral, photoshoot or rebrand, why not put down the deposit to secure the project.

Give thanks.

There’s no better way to show your clients and prospects you value them than by sending them a gift. But think outside the (gift) box, don’t just reach for the merch catalogue and order another batch of mugs, cheap pens or useless paraphernalia. Why not get creative and send out theatre tickets, bottles of fine wine or even buy them some time with a personal assistant. It will be money well spent.