Ruff Trade Training is a brand that definitely stands apart from the competition, using their team of professional actors to train staff in the attractions and hospitality industry with their stagecraft and storytelling.
We were asked to develop the brand, website and marketing materials for the training company in time to launch at the Family Attraction Expo at the NEC in Birmingham.
The brief soon developed around the theme of 'Banksy does Shakespeare'. What better way to communicate their innovative training courses based around a series of characters, than by illustrating them in a street art style - all wearing their signature ruffs.
The training company brand was launched to great acclaim at the expo, with an exhibition stand design by The Modern Agency.
The Ruff Trade logotype is based on the font used in Shakespeare's first folio, it's disintegrated form, surprisingly sitting well alongside a contemporary street art style.
Please visit the website to find out more about Ruff Trade Training.