The Modern Agency created the brand and website for Ruff Trade Training; a training company that transforms business by transforming people.
They have a team of professional actors who train staff in the attractions and hospitality industry with their stagecraft and storytelling.
The brief soon developed around the theme of 'Banksy does Shakespeare'. What better way to communicate their innovative training courses based around a series of characters, than by illustrating them in a street art style - all wearing their signature ruffs.
The training company brand and website was launched to great acclaim at the Birmingham NEC, with an exhibition stand design by The Modern Agency.
The Ruff Trade logotype is based on the font used in Shakespeare's first folio, it's disintegrated form, surprisingly sitting well alongside a contemporary street art style.
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