The psychology of new year is now in full effect. The time to start new projects, when everyone feels the same sense of anticipation – looking forward to doing something different, something better, something new.
If you have taken some time off, you should be feeling relaxed and full of fresh ideas, the type of ideas that you can often only think about when you are away from the daily routine.
Put your ideas into action today.
Now is the time to stop dreaming and start doing. Time to review your branding and marketing – to set out your stall, build a strong foundation, provide clarity for the future, aim towards defined objectives and encourage people to want to be a part of what you’re doing.
Updating your business with a fresh look can spark new interest in your business, establish trust, and drive sales. When was the last time you refreshed your branding?
Your logo should be meaningful, relevant and distinctive. It needs to look good in a variety of applications, while still remaining clear. It's tempting to use a complicated or clever design, but remember - if it's not instantly recognisable anywhere, then it's no good.
Your online presence needs to be eye-catching. So what are the trends that will help you stand out from your competitors in 2016? Don't let your website blend in with the competition.
You only have one chance to make a good first impression. Why waste it? Premium cards, distinctive design and elegant finishes will ensure yours is the business card that doesn't end up in the bin.
Print's not dead! A website can be viewed for a matter of minutes (if you're getting it right!) and once someone has clicked away from you - that's it! A brochure sticks around. If well designed and produced, people will want to read, re-read and keep your brochure. And now that so many businesses focus so much of their marketing online, a printed brochure really could be the ace up your sleeve.
Let's do it!
Call us now to talk about your branding and marketing, and let’s work together to reinvigorate your business for a truly prosperous 2018.