All businesses need a steady stream of new customers in order for them to grow. SEO increases the visibility of your website in search results so that the right people can find your products or services when they are looking for them.
The key is to significantly improve the search engine visibility of your website, and then increase the number of conversions. The increased website traffic leads to more sales and enquiries.
What Is SEO?
Search Engine Optimisation (SEO) is a professional service which is used to improve a website’s rankings in Google and other search engine results. Tasks are carried out both on-site (affecting its relevancy) and off-site (affecting its popularity).
On-site SEO includes:
• Metadata optimisation
• Using keywords in URLs
• Header tags in the website’s content
• Keyword density
• Internal links
• Alt-text in images
• Correction of any faulty code and errors
• Website loading speed
• Website security
Off-site SEO includes:
• Social media (Facebook, LinkedIn, Twitter etc) and social sharing
• Guest blogging
• Link building
• Directory listings
What do SEO specialists do?
SEO consultants employ a various techniques to optimise websites for the best results. This will start with competitor research, consumer research, audit of the website, keyword research and a review of the user experience. Of course there are proven methods that can then be employed, but oftentimes it pays to research and try different options as, although Google provides guidelines, they do not specify how much weight they give to particular factors.
SEO practices are always evolving, so it makes sense to have an experienced SEO specialist on your side. Google constantly releases updates to its algorithms, which can result in changes to how well a website performs in search rankings.
Even Google’s less significant updates can have an effect. A digital agency who can manage your SEO will ensure you keep abreast of these changes and your site isn’t adversely affected.
If you would like to find out how we can help you achieve higher search engine rankings, please contact our SEO team.